Negotiating an Offer
The one moment in the process where you have leverage. What to ask for, how to ask once, and what to do when the answer is no.
The offer is the only point in the process where the balance shifts. They have chosen you, they have invested weeks, and the alternative to agreeing with you is restarting. For a related payroll calculation example, consult this page.
Most people do not negotiate, and the most common reason is a fear that the offer will be withdrawn. For an independent public reference, consult FTC job-scam guidance.
The fear, addressed
A reasonable, single, well-reasoned request does not lose offers. Employers expect it, many have room built into the initial figure, and withdrawal over a polite question is rare enough that the people it happens to were usually dealing with an organisation that would have been a problem anyway.
What does damage the position: aggressive framing, repeated rounds of demands, negotiating after accepting, or using a competing offer you do not have.
The realistic downside is that they say no, and you accept the original terms.
Before you respond
Get it in writing. Full terms — salary, bonus and how it is determined, pension or retirement contribution, leave, start date, notice, title, working arrangements, probation.
Take a day. "Thank you, I'm pleased. May I come back to you tomorrow once I've looked at the whole package?" This is standard and nobody withdraws over it.
Do not accept on the call, even when you are certain. Once you have accepted, the leverage is gone.
Work out what the package is actually worth. A higher salary with a worse pension can be the lower offer. See salary.
And decide your walk-away before you open the conversation.
What to ask for
Salary is the obvious one and frequently the least flexible if a band has been set.
But several other things are easier to move, and people forget to ask:
Start date. Free to them, worth a great deal to you.
Annual leave, or additional days.
A review date. "Would you be open to a salary review at six months rather than twelve?" This is a very common yes and it is worth real money.
Remote or flexible days, in writing rather than as an understanding.
Title, which costs nothing and matters for your next move.
A signing amount, where the salary band genuinely will not move — frequently drawn from a different budget.
Training, conference budget, equipment.
Notice or probation terms.
And relocation support, if relevant.
How to ask
Once, specifically, with a reason, in writing.
Thank you — I'm really pleased and I'd like to accept. Before I do, would there be flexibility on the base? Based on the market for this role and my six years leading comparable projects, I was hoping for £60,000. If the band is fixed, I would also be glad to discuss additional annual leave.
Four elements: genuine enthusiasm, one specific request, a reason that is not about your needs, and an alternative if the answer is no.
The alternative matters. It gives them a way to say yes to something, which is much easier than saying no to everything.
Be specific. "Is there any flexibility?" invites a small movement. A number gives them something to work with.
And do not apologise for asking.
What not to do
Do not invent a competing offer. It is occasionally called, and the recovery is impossible.
Do not negotiate in several rounds. Ask once, respond to the answer, done. A second and third request converts a normal conversation into a difficult one.
Do not lead with your circumstances. "I need more because of my mortgage" is about your situation; "the market for this role is X" is about the role.
Do not negotiate before the offer exists.
Do not accept and then reopen it.
And do not go silent. A candidate who disappears for a week while deciding creates doubt.
When the answer is no
Ask what is flexible. "I understand the band is fixed — is there room on start date, leave, or a six-month review?" This is where most successful negotiations actually land.
Ask about the path. "What would it take to get to £60,000, and over what period?" A specific answer is useful and a vague one is also informative.
Then decide. Accept, or decline, and do either promptly and warmly.
Do not accept resentfully. Starting a job feeling underpaid is corrosive, and if the figure is genuinely below what you can accept, declining is the honest answer.
With a competing offer
Only if it is real.
Be straightforward. "I have another offer at £58,000. I would rather come to you — is there flexibility?"
Do not play them against each other repeatedly. One round.
And be prepared to take the other one, because you may have to.
After you agree
Get everything in writing before resigning from anything.
Check the written contract against what was agreed. Discrepancies happen, usually through administration rather than intent, and they are much easier to fix before signing.
Confirm the start date and anything conditional — references, checks, right to work.
And do not resign until the offer is unconditional. Conditional offers are withdrawn more often than people expect.
The short version
The offer is your only real leverage, and a single polite request does not lose it.
Get it in writing and take a day. Accepting on the call ends the conversation.
Ask once, specifically, with a market-based reason and an alternative if the salary is fixed.
Start date, leave, a six-month review and title are frequently easier to move than base pay — and are worth asking for.
And do not resign until the offer is unconditional.